Wholesale Distribution Changes for a Winning China Strategy [Archive.org URL]

Most of China’s 500 million consumers still shop at small markets and local department stores. These consumers, who are reaching threshold spending levels for many products, represent China’s fastest-growing market. Yet only a fraction of Western companies have explored the traditional trade beyond the largest cities, primarily because of distribution challenges. Of the various methods for dealing with distribution, active management of the wholesale channel–an approach that has been under-leveraged by global companies–presents an opportunity well worth considering.

Like this content? Why not share it?