Getabstract.com: Unstoppable [Archive.org URL]

Here is a summary of the concluding volume in Chris Zook’s trilogy on the business core. The previous two books focused on supporting, exploiting and expanding your core business, whereas this book shows you what to do when your position in the marketplace is under threat. Zook points out the dangers of defending your core until your company dies, or of jumping to the next new thing and getting it wrong. He explains how to find hidden assets, how to structure the change process with the “focus-expand-redefine cycle” and why your customer base is so important. He provides questions to ask, and lists, charts and graphs to use in working things through.

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