Why Ask Why?

Innovation often begins with a question. In fact, disruptive innovators ask more questions than non-innovators—and their questions tend to be more provocative. That’s what we found in a recent eight-year research project. Our study unveiled five innovation skills (associational thinking, observing, idea networking, experimenting and questioning) that anyone, including CEOs, can use to discover disruptive new business models, products, services and processes. Of these five skills, we found that questioning often served as the starting point for disruption.

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