Think about the last great article you read. The piece may have mentioned a few products or companies—possibly prompting you to research them in more depth. Chances are, a public relations firm was behind that placement.
Editorial placements can turn into big business for companies of any size, giving organizations a credibility lacking in traditional advertisements.
If you’re looking for a PR firm, here are 10 questions to ask before signing a contract.
Content: Article
Author: Katie Morell
Source: OPEN Forum (American Express)
Subject: Public Relations
Author: Katie Morell
Source: OPEN Forum (American Express)
Subject: Public Relations
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