In the days of old: circa 2007, social-media marketing meant monitoring the blogosphere and managing forums, but today marketers are jumping in by actively creating and managing brand communities. Dave Balter is the founder and CEO of BzzAgent, a word-of-mouth media network headquartered in Boston. His company recently launched BzzScapes, a network of brand-centric communities, created by advocates and dedicated to the collection and ranking of the most relevant digital content for each brand.
Guy Kawaskai asked him what it takes to create a truly exceptional brand community, and these are his top ten tips.
Content: Article
Author: Guy Kawasaki
Source: OPEN Forum (American Express)
Subjects: Best Practices, Customer Related, IT / Technology / E-Business
Author: Guy Kawasaki
Source: OPEN Forum (American Express)
Subjects: Best Practices, Customer Related, IT / Technology / E-Business
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