It was meant to be the decade that launched Europe as a global economic superpower. Companies operating inside the EU would achieve new economies of scale as internal trade barriers tumbled, cross-border competition would hasten the restructuring of inefficient businesses, and national protectionism would become a thing of the past. But what has happened since the ‘arrival’ of the Single Market on 1st January 1993? To what extent do businesses really treat Europe as a single entity? Which sectors have benefited, which remain frustrated by politicians’ inability to tear down national rules and regulations? Has the euro made a difference? How does Europe compare to other regions of the world? And what are the chances of Europe being the most competitive knowledge-based economy by 2010?