You know a lot about your customers. You know who they are, where they live, what their buying habits are. And if you’re like most companies, you’ve done absolutely nothing with that pile of market intelligence. It just sits there, earning you no money and creating zero shareholder value. Here’s what your company needs to do to put all that hard-won information to work.
Authors: Geoffrey Colvin, Larry Selden
Source: Business 2.0
Subjects: Customer Related, Management