“When you introduce yourself to a prospective employer at a trade show, a professional conference, a training workshop, a cocktail party, or through a mutual friend, don’t use a resume. Use what I term a Working Business Card™ that lists your name, contact information, and a few carefully crafted words that state your specialization.
Here’s the secret to this card: State your specialization in terms of how you deliver value through your work. State how you create profit for people who deal with you. How you accomplish these marvelous feats is the stuff of discussion, and that is exactly what you want-to start a discussion.”
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