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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
In the business world’s hall of fame a special place is reserved for Al Ries. He is without any doubt one of the most prominent gurus of strategic thinking. Regretfully, Ries’s continued influence is becoming today a considerable danger to successful brand building and brand management.
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