Aligning Strategy through Super-Measure Management

After many years in which companies invested millions into management information systems that produce massive amounts of data each day some companies are now narrowing their management attention to one chosen performance measurement called a Super-Measure (SM). In these companies all eyes are fixed on this SM that monitors a critical performance statistic and is used to align behaviors and actions with the company’s value proposition and customer needs . This approach to management is now used at some well-recognized firms, such as EMC, Nordstrom and Marriott’s Fairfield Inns. How do these companies manage their business and what has been the result? What are the advantages and disadvantages of such an approach and can this work in your business?

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