Amazon Your Industry: Extracting Value from the Value Chain

The inefficient, tradition-bound, $4 billion trade-book industry is using the Internet to unlock an additional $2 billion-plus.

Editor’s Note: this article claims to identify a number of Internet axioms worth consideration by dot-com startups and traditional retailers alike. I didn’t find those at all persuasive or helpful. What I did find interesting was the detailed description of the publishing industry.

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