Microsoft’s acquisition of Sweden-based software firm Sendit in 1999 is a classic example of the complexities of mergers and acquisitions. In this five-part Case Study series, authors Robert J. Crawford, Research Associate at INSEAD, and Maurizio Zollo, Associate Professor of Strategy and Management at INSEAD, take readers through each phase of the acquisition and integration process.
Content: Case Study
Authors: Maurizio Zollo, Robert Crawford
Source: INSEAD
Subject: Change Management
Companies: Microsoft, Sendit
Authors: Maurizio Zollo, Robert Crawford
Source: INSEAD
Subject: Change Management
Companies: Microsoft, Sendit
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Case Title: Microsoft and Sendit (A): Strategic Partners Microsoft’s Acquisition of Sendit (B): The Valuation Dilemma Microsoft’s Acquisition of Sendit (C): The Integration Challenge Microsoft’s Acquisition of Sendit (D): Post-Acquisition Integration Microsoft’s Acquisition of Sendit (E): Epilogue