When is the last time you took stock of your customer base? Two marketing and data experts say it’s due for a systematic review.
Content: Article
Authors: Anita Balchandani, Michael Ross, Peter Fader
Source: McKinsey Quarterly
Subjects: Customer Related, Marketing / Sales
Authors: Anita Balchandani, Michael Ross, Peter Fader
Source: McKinsey Quarterly
Subjects: Customer Related, Marketing / Sales
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