MBA in a Box: Practical Ideas from the Best Brains in Business
The pitch is a tad gimmicky: a book called MBA in a Box that is packaged in-wait for it-a box! But this canary-yellow tome has more going for it than a clever concept. Editor Joel Kurtzman, a former chief of the Harvard Business Review, has rounded up fresh writings from a winner’s circle of business thinkers in order to present in an approachable format all … [ Read more ]
Content: Book | Authors: Glenn Rifkin, Joel Kurtzman, Victoria Griffith | Subjects: Management, MBA Related
Nonprofit Entrepreneurs: How WGBH Markets its Brand
This broadcaster has built and leveraged powerful commercial brands, all while keeping a careful eye on its nonprofit mission.
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subjects: Industry Specific, Nonprofit | Industry: Non-Profit | Company: WGBH Public Broadcasting Station (PBS)
How Richard Branson Works Magic
Though more known for his legendary publicity stunts, Richard Branson has led Virgin Group to success with a singular, flamboyant style. Learn the secret of how he tackles the big bad wolves of many industries.
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subjects: Entrepreneurship, Marketing / Sales | Company: Virgin
Post-Merger Integration: How I.B.M. and Lotus Work Together
AT 8:25 A.M. on Monday, June 5, 1995, Jim Manzi, chief executive of the Lotus Development Corporation, received an unexpected phone call from Louis V. Gerstner Jr., the chairman and chief executive of the International Business Machines Corporation.
I.B.M., Mr. Gerstner said, had just tendered an all-cash offer of $64 a share for Lotus, a storied software maker in Cambridge, Mass., and he hoped Mr. … [ Read more ]
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subject: Industry Specific | Industry: Software | Company: IBM
How Snap-on Tools Ratchets Its Brand
The way to create a world-class brand is to give customers what they need, when they need it, and never let them out of your sight.
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subjects: Industry Specific, Marketing / Sales | Industry: Automotive
How Harley Davidson Revs its Brand
Harley-Davidson has been able to build a community of enthusiasts around its brand that includes members from very diverse groups, and with almost no advertising. How does the king of heavyweight motorcycling keep its fans so loyal? It gives them a reason to “belong.”
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subjects: Industry Specific, Marketing / Sales | Industry: Automotive
How to ‘Truck’ the Brand – Lessons from the Grateful Dead
Sound marketing principles from an unlikely source, the Grateful Dead rock group. Jerry Garcia and his fellow musicians emerged from the non-materialistic counterculture of the 1960’s to create an exceptionally strong and lucrative brand name that has stood the test of time, and even Mr. Garcia’s death in 1995. The basis of the Grateful Dead brand was the group’s sustained personal relationship with its customers, … [ Read more ]
Content: Article | Author: Glenn Rifkin | Source: “strategy+business” | Subject: Marketing / Sales | Industry: Music
Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Content: Book | Authors: Glenn Rifkin, Sam Hill | Subject: Marketing / Sales
MACH 3: Anatomy of Gillette
Can a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subjects: Industry Specific, Marketing / Sales | Industry: Consumer Products | Company: Gillette
How the National Basketball Association put the bounce in basketball
Once a purely American sport, basketball has been transformed by the N.B.A. into a global phenomenon. What marketing lessons does the N.B.A. teach? If you promote it, the fans will come.
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subjects: Industry Specific, Marketing / Sales | Company: National Basketball Association (NBA)
Growth by Aquisition: The Case of Cisco Systems
Cisco Systems plans to dominate its market and is well on the way, having acquired 14 companies since 1993. While many acquisitions bring with them attendant stress, Cisco has more than doubled its sales and net income in 1996. The secret: not just buying, but finding organizational synergies prior to the purchase.
Content: Case Study | Authors: Glenn Rifkin, John Chambers | Source: “strategy+business” | Company: Cisco Systems