Once a purely American sport, basketball has been transformed by the N.B.A. into a global phenomenon. What marketing lessons does the N.B.A. teach? If you promote it, the fans will come.
Content: Case Study
Author: Glenn Rifkin
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Company: National Basketball Association (NBA)
Author: Glenn Rifkin
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Company: National Basketball Association (NBA)
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