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The battle of the banks is taking on new urgency. After spending the past few years fiddling with their cost structures, leading banking organizations around the world are shifting their efforts toward growth-with an eye toward creating value.
Yet while their growth expectations are high, the markets are not cooperating. Low GDP (gross domestic product) and inflation rates in almost every market mean tepid-to-moderate growth for financial institutions. Adding to the challenge, more banks and financial institutions anticipate internal or organic growth to play a leading role in bolstering their top lines. The latter is among the key findings in an A.T. Kearney study conducted by Harris Interactive.
In Banks Shift Gears in Drive for Top-Line Growth we highlight the study findings and discuss reasons why organic growth has become a strategy of choice among global financial institutions. We also offer recommendations on specific ways to link customer loyalty to improve operations and thereby create and deliver a differentiated customer experience-the foundation for organic growth.
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