The growth share matrix—first put forth by BCG founder Bruce Henderson in 1970—helped companies allocate resources based on two factors: company competitiveness and market attractiveness. More than four decades later, the matrix remains a powerful tool that helps companies manage strategic experimentation amid greater, and more unpredictable, change.
Content: Article
Authors: Martin Reeves, Sandy Moose, Thijs Venema
Source: Boston Consulting Group (BCG)
Subjects: Management, Strategy
Authors: Martin Reeves, Sandy Moose, Thijs Venema
Source: Boston Consulting Group (BCG)
Subjects: Management, Strategy
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