The use of cash is proportional to the rate of growth of any product. The generation of cash is sa function of market share because of the experience curve effect. The BCG growth share matrix is a diagram of the normal relationship of cash use and cash generation.
Editor’s Note: written in 1973…
Content: Article
Author: Bruce D. Henderson
Source: Boston Consulting Group (BCG)
Subjects: General, Management
Author: Bruce D. Henderson
Source: Boston Consulting Group (BCG)
Subjects: General, Management
Related Content
- BCG Classics Revisited: The Growth Share Matrix
[Archive.org URL] - The experience Curve Reviewed – I. The Concept [Archive.org URL]
- The Experience Curve Reviewed – II. History [Archive.org URL]
- The Experience Curve Reviewed – III. Why Does It Work? [Archive.org URL]
- The Experience Curve Reviewed – V. Price Stability [Archive.org URL]
- The Product Portfolio [Archive.org URL]
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »