Whenever real (deflated) prices fail to parallel real (deflated) cost trends, then market shares will shift. When market share shifts, then relative costs of competitors will shift also.
Editor’s Note: written in 1974…
Content: Article
Author: Bruce D. Henderson
Source: “Boston Consulting Group (BCG)”
Subjects: General, Management
Author: Bruce D. Henderson
Source: “Boston Consulting Group (BCG)”
Subjects: General, Management
There Are No Comments
Click to Add the First »
Click to Add the First »