Understanding the needs and wants of customers in an ever-more competitive economic environment is critical. But Professor Itamar Simonson warns that information gleaned from some widely used types of customer surveys can be misleading and even counterproductive.
Content: Article
Authors: Chezy Ofir, Itamar Simonson
Source: Stanford University
Subjects: Customer Related, Marketing / Sales
Authors: Chezy Ofir, Itamar Simonson
Source: Stanford University
Subjects: Customer Related, Marketing / Sales
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