A businessman often convinces himself that he is completely logical in his behavior when in fact the critical factor is his emotional bias compared to the emotional bias of his opposition. Unfortunately, some businessmen and students take the attitude that competition is some kind of impersonal, objective, colorless affair.
Editor’s Note: written in 1968…
Content: Article
Author: Bruce D. Henderson
Source: Boston Consulting Group (BCG)
Subjects: Management, Negotiation
Author: Bruce D. Henderson
Source: Boston Consulting Group (BCG)
Subjects: Management, Negotiation
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