Suppose you could really figure out why advertising works.
Editor’s Note: discusses the Taguchi Method, something those with engineering and/or manufacturing backgrounds may have heard of.
Content: Article
Author: Robert X. Cringely
Source: Inc. Magazine
Subjects: Advertising, Marketing / Sales
Industry: Advertising
Author: Robert X. Cringely
Source: Inc. Magazine
Subjects: Advertising, Marketing / Sales
Industry: Advertising
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