Bridge the Gap Between Strategy and Tactics

Core integrated planning is a five-step process. Here are the key Magic Matrices (a spreadsheet chart with key products or service lines on one dimension, and key market segments or accounts on the other, both arranged in descending order by total revenues), and some important planning issues they enable managers to address.

Read the follow-up article in this series at:
Jonathan Byrnes
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Consulting / Analytical Tools, Management

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