Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm’s present and future profitability. This book reflects the principles and practices of the discipline, and-by presenting and conducting management practice research-strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »