Do Long Copy Ads Work?
With over a century of practical experience, thorough testing and research, and the collective recommendation of some of the great names in advertising history behind it, you can take this approach to the bank. Long copy advertising works.
Content: Article | Author: George Demmer | Source: MarcommWise.com | Subject: Advertising
Suzan St Maur
If you want to write good promotional material, remember this cute little phrase: features smell, benefits sell. It’s easy to turn a feature into a benefit. Just add a “so” at the end of the feature and fill in the blank.
Content: Quotation | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales
The Six Secrets of Successful Yellow Pages Advertising
Year after year the Yellow Pages are full of ineffective ads, costing the businesses which placed them thousands of dollars in lost profits. Follow these sure-fire ideas to dramatically increase the results your ad brings.
Content: Article | Author: George Demmer | Source: MarcommWise.com | Subject: Advertising
E-mail Marketing Holds Steady in Q2 2003
Ad Revenues up 7% in Q1 2003
The Medium Shapes the Message
Martha Barletta
Studies have shown that the male sees his relationship to others in terms of higher-lower, faster-slower, first-second. A female sees her relationships in less competitive terms: similar to-different from, know her-don’t know her. Thus advertising that says others will be jealous if you own this product works with men, but is off-putting to women. Women want to be able to say: “Yep, that’s my life. … [ Read more ]
Content: Quotation | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales
Search Powers Online Ad Revival
U.S. Online Ad Growth Underway
Online Video Ad Market Growing, Still Small
Online Search Ad Spending in the US
Cost per Lead for Various Direct Marketing Methods
Online Classified Ad Spending
Agency Preview
Brought to you by Advertising Age and AdForum.com, Agency Preview is a database of 5,566 advertising, media buying, public relations, direct marketing and marketing communications companies in the US. Looking for a new agency? Search the database by company name or credentials, or work backwards and search for creative that you like by sector and medium, and find the agency that produced the work. Looking … [ Read more ]
Content: Online Resource | Source: AgencyPreview.com | Subjects: Advertising, Marketing / Sales | Industry: Advertising
agencyfinder.com
agencyfinder.com is an online service that matches clients with advertising, public relations and marketing firms. The site lists over 95% of the agencies in North America. There’s no charge to the client firms, but the main service is geared towards companies with advertising/PR budgets in excess of one million dollars.
The database uses a 450-point system to match agency data with client requirements, and it only … [ Read more ]
Content: Online Resource | Source: Business Partnering International Ltd. | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Average Click-Through Rates for Online Ads Worldwide
Pop-Ups Work
And Now a Few Words From Me : Advertising’s Leading Critic Lays Down the Law, Once and For All
As the advertising industry’s Dave Barry, Garfield has written the influential ad criticism column “AdReview” for Ad Age for 17 years and is cohost of NPR’s On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. “Most advertising is unnecessarily terrible,” he writes, proceeding to enumerate the reasons why: a misguided … [ Read more ]
Content: Book | Author: Bob Garfield | Subjects: Advertising, Industry Specific | Industry: Advertising
Beyond Price/Position: The SEM Strategy Loop
Chances are, you’ve implemented a search engine marketing (SEM) campaign strategy. That often means a position/price-based strategy on Overture and a price-based strategy on Google (perhaps a copy strategy, to keep CTR high). You concentrate on position and price to drive visibility and traffic. Though visibility and click volume are good, the strategy has flaws. Big flaws.
Price/position strategies ignore results and are static. Inefficiencies … [ Read more ]
Content: Article | Author: Kevin Lee | Source: ClickZ | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Living Up and Down the Dial
More companies are pumping up the volume of their radio advertising. Here are 10 tips for making the most of your airtime.
Content: Article | Author: Leslie Brokaw | Source: Inc. Magazine | Subjects: Advertising, Marketing / Sales | Industry: Advertising