Revenues per E-Mail Delivered by Retail and Catalog Companies
Corporate Logos for Sale: How to capture the real value from sponsorship marketing
Companies have long tied their corporate logos to well-known sports teams and celebrities as a way to increase brand recognition and target a well-defined customer segment. But for many companies, the choice of a sponsorship property-whether it is the NFL, World Cup soccer or a brooding rock star-is often based on the CEO’s favorite past time or as a means of gaining access to high-profile … [ Read more ]
Content: Article | Source: Kearney | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Corporate Sponsorship Market in North America
Local Advertising Spending (US)
Banner Ads Click with Consumers: Online Advertising for Customer Retention
Banner advertising helps companies retain customers by bringing them back to a company’s Web site faster and encouraging them to spend more.
Content: Article | Authors: Jean-Pierre Dubé, Pradeep K. Chintagunta, Puneet Manchanda | Source: Capital Ideas | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Search Moves Online Ad Mountain – US Online Ad Spending
Has Paid Search Peaked?
Costs of Blocking Legit E-Mail To Soar
That Ad is So Entertaining…But Can It Sell? Who Knows
An entertaining commercial on a prime-time television show might be a good way to build a brand’s image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast, according to Ron Bliwas, chief executive of ad agency A. Eicoff & Co., who spoke last month at Wharton. Bliwas discussed both successful and unsuccessful commercials, … [ Read more ]
Content: Article | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Career Sites Cutting into Newspapers’ Niche
Andrew Ehrenberg
In practice, there is no generalizable evidence on any lasting persuasive effects of advertising – at least not enough to justify a global spend of billions… Advertising lacks consistently dynamic effects because of, once again, competition. Your competitors’ omnipresent retail availability, quality control, category management, CRM, promotion, and advertising all interfere. Left to itself, advertising your brand would, of course, work wonders.
Realistically, I maintain that … [ Read more ]
Content: Quotation | Source: strategy+business | Subjects: Advertising, Marketing / Sales
Ad Spending in UK
US Ad Spending Update
Seth Godin
A promotion is worthless if it doesn’t translate interruption into a permission given. If all you do is interrupt, then it’s a waste of time.
Content: Quotation | Source: Business 2.0 | Subjects: Advertising, Marketing / Sales
Strong Future for Yellow Pages Advertising
Better Methods
Suppose you could really figure out why advertising works.
Editor’s Note: discusses the Taguchi Method, something those with engineering and/or manufacturing backgrounds may have heard of.
Content: Article | Author: Robert X. Cringely | Source: Inc. Magazine | Subjects: Advertising, Marketing / Sales | Industry: Advertising