If you want to write good promotional material, remember this cute little phrase: features smell, benefits sell. It’s easy to turn a feature into a benefit. Just add a “so” at the end of the feature and fill in the blank.
If you want to write good promotional material, remember this cute little phrase: features smell, benefits sell. It’s easy to turn a feature into a benefit. Just add a “so” at the end of the feature and fill in the blank.