That’s Advertainment!
The man who lost $3 billion for Sony wants to make your brand the hero of his next film. And you thought TiVo was scary.
Content: Article | Author: Warren Berger | Source: Business 2.0 | Subjects: Advertising, Marketing / Sales
MarcommWise
Marketing communications articles, book reviews, glossary, vendor directory, profitability calculators and other related resources.
Content: Online Resource | Source: Klebanoff Associates Inc. | Subjects: Advertising, Marketing / Sales
In Ads They Trust?
Jupiter Media Metrix’s Rudy Grahn on Direct Response Versus Branding
Is the Internet a direct response medium or a branding/awareness medium?
This question, which not too far back into the past was used as a means of somewhat eruditely suggesting that, perhaps, there is more to Internet Advertising than clicks and immediate conversions, has now become part of a wider phenomenon of over-generalizing that has hindered progress in the Internet Advertising space over the last … [ Read more ]
Content: Article | Author: Rudy Grahn | Source: avant|marketer | Subjects: Advertising, Marketing / Sales | Industry: Advertising
AdRelevance State of Online Advertising Report (.pdf)
This very in-depth study, which includes information through Q4 2002, covers everything a marketer needs to know, from the continuing development of advertising technology (animated gifs, ubiquitous pop-ups and embedded advertising methodology) to the statistical analysis of media purchasing trends, and much more. Of special interest is the overall conclusion that online advertising is increasingly direct marketing (as opposed to branding) focused.
In addition, the report … [ Read more ]
Content: Article | Source: AdRelevance | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Consumer Promotion Spending
S*pamCheck
Here’s a useful tool for marketers who want to get their legitimate email newsletters and sales campaigns through the blockades and filters that ISPs are using to stop s*pam.
S*pamCheck will run your email piece through its software and then will deliver a “s*pam score” and recommendations on how to decrease the odds of your email being filtered (by changing words, phrases or formatting). S*pamCheck is … [ Read more ]
Content: Article | Source: SiteSell.com | Subjects: Advertising, Marketing / Sales
Gross Rating Points (GRPs ) of Top 25 US Web Sites, TV Shows, and Magazines
Claude Hopkins’ “Scientific Advertising”
According to many students of Direct Marketing, Claude Hopkins was ahead of his time. Jumpstart your DM learning curve by reading “Scientific Advertising,” the classic tome penned by legendary ad man Claude Hopkins, who was born in 1866 and who worked for Lord & Thomas advertising agency, forerunner to today’s Foote, Cone & Belding. The book has been reproduced in its entirety at this site … [ Read more ]
Content: Article | Author: Ed Osworth | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Ad Spending Growth in 2002
Dayparts Online
Search Engine Advertising Market
Advertisers Using Webcasts
The Darwinian World Of The Infomercial
In this interactive feature, Forbes.com looks at the world of direct-response TV ads. The question: Are they a good deal for advertisers? Ask Johnny Carson. His Carson Productions has sold some 2.5 million copies of its best of The Tonight Show videos, a number the author notes, “is comparable to the DVD/video sales for a hit Hollywood movie.” Nearly two-thirds of all Americans report seeing … [ Read more ]
Content: Article | Source: Forbes | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Positive Signs for the Ad Industry
What Advertisers Want
This article reviews the various forms of online advertising available and some of the relevant research about the effectiveness of those formats. A good introduction and big-picture look at the field for marketers and site-owners alike.
Content: Article | Author: Amit Asaravala | Source: New Architect | Subjects: Advertising, Marketing / Sales
As Ad Spending Rises, So Does Net’s Share
Rich Media Ads, CTRs Up in 3Q
Search Engine Marketing (Keyword Search) Market
Eye Spy: Visual attention Versus Memory at POP
What draws you towards a particular make of footwear displayed on a store wall? What will be the sales impact of a new shelf display? Where in a shelf should you put your brand and how many facings should it have? To understand consumer decisions at the point of purchase or to measure the performance of POP marketing, Professor Pierre Chandon shows … [ Read more ]
Content: Article | Author: Pierre Chandon | Source: INSEAD Knowledge | Subjects: Advertising, Marketing / Sales