365 Posts Found

Showing results 261 to 280

Speaking to the Analytical Mind

Robert Bly explains how to persuade the engineer to take action. If you take the broader view, this is information about how you sell to the Analytic personality type – engineers generally possess strongly analytical personalities. So if you hope to persuade them, you can’t ignore their needs, anymore than you can ignore the needs of your Amiables, Expressives and Assertives.

Content: Article | Author: Robert Bly | Source: GrokDotCom | Subjects: Advertising, Marketing / Sales

Truth Is, Marketing Is Facing a Crisis

ICONOCAST takes a look at the problems facing marketers brought about by the new interactive online advertising options and dwindling response rates in all media.

Content: Article | Author: Michael Tchong | Source: ICONOCAST | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Internet Advertising: Think Small, Grow Big

Article compares the growth of Internet advertising to its new-media predecessor, cable TV.

Content: Article | Author: David Simons | Source: Forbes | Subjects: Advertising, Industry Specific | Industry: Advertising

Ogilvy on Advertising

Content: Book | Author: David Ogilvy | Subjects: Advertising, Industry Specific | Industry: Advertising

When Enough Is Enough: The Repetition Impact in Advertising

Marketers repeat their message because up to a certain point, repeated exposures to the message can lead to favorable impressions of the brand. Professor Prashant Malaviya examines the amount and type of ad repetition that would lead to a desired impact level.

Content: Article | Author: Prashant Malaviya | Source: INSEAD Knowledge | Subjects: Advertising, Marketing / Sales | Industry: Advertising