Online Ad Spending 2001
Advertising in a Economic Recession
A Future for Advertising Online
US Ad Market Should Rebound in 2002
Just Like Certs Mints (Online Advertising)
Are online ads direct-response vehicles? Or, are they branding tools? Depending on the advertiser’s objectives, both are true — but not everyone involved sees it both ways. The research data is mixed, too.
Content: Article | Author: David Hallerman | Source: eMarketer | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Online Advertising Revenue by Format
Positioning: The Battle for Your Mind
Content: Book | Authors: Al Ries, Jack Trout | Subjects: Advertising, Marketing / Sales
Do I “Really” Have Your Attention?
Sure, people remember your ad. But do they know what it was for, or who it was by?
Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales
Wordlwide Sponsorship Spending 2000
Television Advertising and Alcohol
Response rates are down all over!
It’s Oct. 27, 1994. In an industrial section of San Francisco freshly baptized “Multimedia Gulch,” year-old magazine start-up Wired is launching its first site, HotWired. Always on the bleeding edge, Wired had sold 14 advertisers on an exciting vision. But in its fervor to sell banners, HotWired promised advertisers clicks. In retrospect, that was a mistake.
Content: Article | Author: Michael Tchong | Source: ICONOCAST | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Streaming and Rich Media Advertising
Yellow Pages Expenditures
Laughing All the Way to the Bank?
Trials and Tribulations of Humor in Advertising.
Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising
The Publishing/Advertising Market Landscape by Channel
Television Advertising Effectiveness
Opt-In Email – Consumer Attitudes and Responses
Compare Your Clicks
This site offers real time comparisons for the Pay Per Click (PPC) search engines such as Kanoodle.com,7search.com, Bay9.com, findwhat.com, Goto.com, efind.com, Ah-ha.com, and GoClick.com.
Content: Online Resource | Source: CompareYourClicks.com | Subjects: Advertising, Marketing / Sales
Site Budgets Continue to Increase
PROMO
Despite the popularity and value of sales promotion, a good online magazine devoted to the topic is hard to find. PROMO, a member of the IndustryClick universe, is an excellent resource for promotional marketing information. Topics include news and trend analysis, couponing, sports promotions, games, contests, sweepstakes, in-store marketing, interactive promotions, sampling and more. Surf on over for a review of the “50 Best Promoted … [ Read more ]
Content: Online Resource | Source: PRIMEDIA | Subjects: Advertising, Marketing / Sales