Attitudes Toward Targeted Marketing
e-Advertising Spending Breakdown
Total US Ad Spending
U.S. Quarterly Revenue for Online Advertising Q198 – Q201
Advertising Market Status and Forecast
Buzz Marketing
Suddenly This Stealth Strategy Is Hot–but It’s Still Fraught with Risk.
Content: Article | Authors: Gerry Khermouch, Jeff Green | Source: BusinessWeek | Subjects: Advertising, Marketing / Sales
“Geocommerce” Market (U.S.)
A Future for Interactive Advertising in the UK
Brand Building Online
Measuring the Value of eAdvertising
US Print and Internet Yellow Pages Expenditures
Streaming Advertising Market
The Declining Importance of Click-Throughs
AdCracker.com
Created and maintained by Steve McNamara, marketing professional, AdCracker.com was built in order to “help creative creatures create” marketing campaigns and advertising concepts. This light-hearted Website offers helpful exercises and techniques to help creative professionals start thinking outside of the box. The site contains four main sections. AdBasics provides seven short “how tos” on the basics of creating a marketing scheme including “How to write … [ Read more ]
Content: Article | Author: Steve McNamara | Subjects: Advertising, Marketing / Sales
Online Advertising CPM Rates Falling
Measurement and Analysis of the B-to-B Market
This report combines measurement data from Media Metrix and its AdRelevance division with analyst insight from Jupiter research in order to provide a comprehensive resource to key decision makers in the online advertising and business-to-business markets. It’s a little dated (August 2000) but offers some interesting insights. Perhaps it will become an annual report?
Content: Online Resource | Sources: AdRelevance, Media Metrix | Subjects: Advertising, IT / Technology / E-Business | Industry: Advertising