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Meeting the Needs of Traditional Advertisers

“According to a recently published study by Morgan Stanley Dean Witter, the Internet currently accounts for only about 1.5 percent of all marketing money spent by advertisers. The top six advertisers spend less than 1 percent of their budgets for online ads, whereas Americans spend approximately 12 percent of their media time online.

The big question is why. Looking for an answer, I hosted “What … [ Read more ]

Content: Article | Author: Jeffrey Graham | Source: ClickZ | Subject: Advertising | Industry: Advertising

Will Online Ads Ever Click?

Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren’t ready to give up on those promises — even if lots of other people are.

Content: Article | Author: Paul C. Judge | Source: Fast Company | Subject: Advertising | Industry: Advertising

The Advertising Media Internet Center

This is a great site for media and marketing pros. Check out “Ephron on Media” for musings and rantings from the venerable Erwin Ephron. Follow up with Think Pieces, which are brief essays by experts in the field. Need to learn how to create a media plan? Ask the “Media Guru,” where you will find links to those answers and much more. The … [ Read more ]

Content: Online Resource | Source: AMIC | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Emergence of Advertising in America: 1850-1920

This new, collaborative effort between the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University’s Digital Scriptorium contains images of over 9,000 advertising items and publications dating from 1850 to 1920. The site is designed to chronicle the rise of consumer culture in America in the late nineteenth century as well as the development of a professionalized advertising industry. The images … [ Read more ]

Content: Online Resource | Sources: Advertising & Marketing History, John W. Hartman Center for Sales | Subjects: Advertising, History | Industry: Advertising

8 Ways to Make Your Direct Marketing Copy Work Harder

In direct marketing campaigns – Audience is essential … Offer is Everything … Creative is merely Compulsory.

Fine. Nevertheless, Copy is still King. Here’s why: without good copy, your perfectly-targeted audience might never understand that wonderful offer of yours – or, even if they’re suitably impressed, may not summon up the energy to do anything about it.

So whether you’re penning an e-blast yourself, or reviewing … [ Read more ]

Content: Article | Author: Douglas Smith | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Control Geeks

Websites bombard us with billions of banner ads. Avid surfers want to dodge the deluge. Arm both sides with shrewd software and you have the makings of a nasty little war.

Content: Article | Author: Erika Brown | Source: Forbes | Subjects: Advertising, Trends / Analysis