Robert Cialdini, Theodore Kinni

We not only assign undue levels of importance to whatever captures our attention at a certain point in time, but also assign causality to it.

Robert McKee

… what attracts human attention is change. […] if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.

David Brooks

We don’t decide about life; we’re captured by life. In the major spheres, decision-making, when it happens at all, is downstream from curiosity and engagement. If we really want to understand and shape behavior, maybe we should look less at decision-making and more at curiosity. Why are you interested in the things you are interested in? Why are some people zealously seized, manically attentive and … [ Read more ]

Daniel Goleman

An organization’s strategy represents the desired pattern of organizational attention, on which everyone should share a degree of focus, each in their particular way. A given strategy makes choices about what to ignore and what matters: Market share or profit? Current competitors or potential ones? Which new technologies? When leaders choose strategy, they are guiding attention.

Tim Clark

There’s a reason it’s called ‘paying’ attention: it’s a substantial cost in terms of time and energy. But nothing fundamental has changed. Everyone is still amazed when you actually listen deeply to what they are saying, and respond to that rather than simply waiting them out so you can spew forth your own talking points.

Seth Godin

Smart organizations ignore the urgent. Smart organizations understand that important issues are the ones to deal with. If you focus on the important stuff, the urgent will take care of itself. A key corollary to this principle is the idea that if you don’t have the time to do it right, there’s no way in the world you’ll find the time to do it over. … [ Read more ]

Quincy Jones

To be successful, you have to put your time in and be centered and humbled enough to observe other people. Stravinsky used to say observation is the key responsibility for creative people. He thought it was important to watch the forces of nature… I think all the answers to our questions are out there in the universe if we just can slow down enough to … [ Read more ]

Adrian C. Ott

Understanding how the invisible hand of time is driving customer behavior will provide massive opportunities to innovate for new value and capture customer loyalty in the Inattention Economy. But the innovations around time and attention aren’t just limited to new products and services. Building a strategy that will carry you forward requires continually thinking about customer filters and attention ecosystems.

We all are going to be … [ Read more ]

Herbert Simon

In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Iris Murdoch

If we consider what the work of attention is like, how continuously it goes on, and how imperceptibly it builds up structures of value round about us, we shall not be surprised that at crucial moments of choice most of the business of choosing is already past.

Matt Mason

From the author’s point of view, the threat really isn’t piracy; it’s obscurity.

Stephen R. Covey

Today the average college student or corporate worker considers themselves a “multitasker.” …They end up with a huge list of things that fracture their attention. This isn’t wrong in any way — for the most part it’s admirable — but there is an old saying: to a hammer, everything looks like a nail. To a chronic multitasker, everything is a task. Soon, the things … [ Read more ]

Dan Heath, Chip Heath

The most basic way to get someone’s attention is this: Break a pattern. Humans adapt incredibly quickly to consistent patterns. Figure out what is counterintuitive about the message-i.e., What are the unexpected implications of your core message? Communicate your message in a way that breaks your audiences’ guessing machines.

Thomas H. Davenport, John C. Beck

Strategy and structure are fundamentally about attention. After all, in the world of everyday decision-making, what are strategy and structure? Both strategy and structure are mental constructs, important not in themselves, but for their impact on the people in the organization. There is no absolute reality of a firm’s strategy or its structure, or at least not one that we can all agree on. Rather, … [ Read more ]

Thomas H. Davenport, John C. Beck

Organizational structure is the plan for, and the reality of, how power and responsibility are distributed across an organization. We humans are social animals. So, inside our groups, we focus on hierarchy; outside, we focus on the identifiable groups or individuals who represent opportunity or threat. Thus, organizational structure is a powerful vehicle for focusing employees’ and external stakeholders’ attention on a particular aspect of … [ Read more ]

Herbert Simon

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Herbert A. Simon

A wealth of information creates a poverty of attention.

Robert K Greenleaf

Awareness is not a giver of solace–it is just the opposite. It is a disturber and an awakener. Able leaders are usually sharply awake and reasonably disturbed. They are not seekers after solace. They have their own inner serenity.

Thomas H. Davenport

Attention is the currency of the information age.

David Weinberger

The fact that the Web is distracting is not an accident. It is the Web’s hyperlinked nature to pull our attention here and there. But it is not clear that this represents a weakening of our culture’s intellectual powers, a lack of focus…. Maybe set free in a field of abundance, our hunger moves us from three meals a day to day-long grazing…. Perhaps the … [ Read more ]