Strategy and structure are fundamentally about attention. After all, in the world of everyday decision-making, what are strategy and structure? Both strategy and structure are mental constructs, important not in themselves, but for their impact on the people in the organization. There is no absolute reality of a firm’s strategy or its structure, or at least not one that we can all agree on. Rather, strategies and structures are tools to help us think. They matter only to the extent that they help executives, managers and employees work effectively. In other words, they are vehicles for focusing attention.
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