Today the average college student or corporate worker considers themselves a “multitasker.” …They end up with a huge list of things that fracture their attention. This isn’t wrong in any way — for the most part it’s admirable — but there is an old saying: to a hammer, everything looks like a nail. To a chronic multitasker, everything is a task. Soon, the things in life that are really important to them are in the same list as everything else, and the only tasks that get done are the ones that have become urgent, but often aren’t very important.
Because of this they are driven by an addiction to the urgent and continually respond to the the four P’s — those things that are Pressing, Proximate, Pleasant and Popular– leaving very little time to do those things that are truly important.
Author: Stephen R. Covey
Subjects: Attention, Organizational Behavior, Personality / Behavior
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