Head and Shoulders Above the Rest

In doing research for their book Built to Last, Jim Collins and Jerry Porras had to toss out old frameworks and build new ones, sometimes from the ground up. It took six years. But it was worth every minute. Here are a dozen common myths that were shattered during the course of their research.

Scenario Planning: Follow the Signposts

Scenarios are useful not for predicting the future (which can’t be done) but for helping companies become more aware of possible outcomes.

Making the Case for Outside Sales Reps

During the economic downturn that most of corporate America experienced in 2001, the following companies had something in common: Intel, Texas Instruments, Cirrus Logic and Hunt Wesson. What tied them together was their decision last year to go from a direct (in-house) sales force to a contract, or outside, sales agency for some or all of their major product lines. Marketing professors Erin Anderson at … [ Read more ]

Idea Site for Business

This site offers hundreds of marketing and creative ideas gleaned from experts far and wide are digested into topic-specific, bite-sized chunks. The navigation is clear but could use some improvement. The site also offers some advertising and PR services, none of which I can speak to.

Encouraging Enrollment: Personal Stories for Change

Bill Howes, CEO of Inland Paperboard and Packaging, believes that, given the right environment, ordinary people can accomplish extraordinary things – even in a stubbornly cyclical industry. He’s on his way to achieving this vision – and it all began with a story.

Should It Stay Or Should It Go?

Companies are finding a host of reasons to offload components of their e-business operations.

Forecasting in Conflicts: How to Predict What Your Opponent Will Do

J. Scott Armstrong is a marketing professor at Wharton and author of the recent book, Principles of Forecasting. In the article that follows, he talks about his research into role-playing as a tool for leaders in both business and government who face crucial decisions in situations ranging from military clashes to marketing challenges.

How Toyota Turns Workers Into Problem Solvers

Toyota’s reputation for sustaining high product quality is legendary. But the company’s methods are not secret. So why can’t other carmakers match Toyota’s track record? HBS professor Steven Spear says it’s all about problem solving.

When the Roll is Called in 2010

“Building a sustainable organization is one of a leader’s primary responsibilities. When the challenges of today have been met, will your organization have the vigor to grow tomorrow? When the roll is called in 2010, will your organization be present? To meet the challenges and opportunities of the years to come requires hard work. My checklist — not for survival but for a successful journey … [ Read more ]

SAS Dares to Win Battle for the Airways

How many times have you heard someone say, “you must listen to your customers in order to succeed?” Scandinavian Airline SAS piloted a scheme that has shown how observing and listening to customers really can lead to successful product development and relationship building.

Life Themes (a.k.a. Sophisticated Selection)

Fast Company offers a 5-part look at the “Life Themes” approach to candidate selection and hiring decisions.
1. How to Hire by wire – [ Read more ]

Inside Job

Want to find one area where Internet technology is delivering more than expected? Look within. Intranets are boosting efficiency and creativity, and changing work patterns. Here are seven steps to the ultimate intranet.

Can This Off-Site Be Saved?

Skip the PowerPoint. Forget the whiteboards and butcher paper. If you want to organize an off-site that is energetic and memorable — an event that actually makes a difference — then follow our seven-point guide.

Digital Matters – Issue 50

First, focus groups were cool. Then they became the loser’s club. Now, thanks to the Web, they’ve become obsolete.

All Shook Up

Why does an entrepreneur reshuffle his entire management team at the peak of his company’s success?

Where is HR When You Need Them?

A look at yet another one of the interesting best practices of the US Marine Corps – this time their practive use of HR.

Automate or Die

Until it attains godlike profitability, reduces costs to zero, and hears the pathetic mewling of its last, defeated competitor, Dell Computer won’t stop remaking its business. Its three-part strategy for ultimate victory? Web, Web, and Web.

Return of the Titans: Traditional Companies Storm the Web

This transcript of a presentation by Denis Nayden of GE Capital discusses how that organization approaches e-business. Offers some interesting insight into large businesses or “titans” and the e-world.