How General Motors Lost Market Focus - And Its Way

When does having too many brands and too many variations of those brands create a perilous situation? The answer is that when you are an American icon, once thought too big to fail, and that never ever thought it should modify, let alone re-consider trimming, its portfolio of offerings. On the verge, General Motors illustrates why building an offering for every market segment may make sense in the boardroom, but not on the balance sheet, where it stanches the flow of cash the corporation desperately needs.