Position of Strength

When companies retain consultants to help implement strategic initiatives, they often fall into the trap of giving up too much control and overpaying for solutions that don’t work. Here’s how to strengthen consulting engagements and get your money’s worth out of expensive hired muscle.

Too Much Cash

Companies are awash in cash. When will they finally start spending it?

Editor’s Note: includes the 2004 Cash Management tables, a cash management scorecard that shows the companies in 37 industries with the least and most excess cash per sales.

Roll-out that seized the market

This article explores the launch of the Procter & Gamble consumer brand Charmin. It was excerpted from a case study prepared by Professor Bodo Schlegelmilch and Assistant Professor Tina Claudia Chini of Vienna University of Economics and Business Administration

What Makes Rolex Tick?

Over the past century, Rolex has built and defended a strong position in the high-end watch market. And it has remained independent even as many competitors have sought the shelter of conglomerates. Today, Rolex is the largest single luxury watch brand, with revenues of about $3 billion and annual production of between 650,000 and 800,000 watches. The secret to its success: a strategy that eschewed … [ Read more ]