Over the past century, Rolex has built and defended a strong position in the high-end watch market. And it has remained independent even as many competitors have sought the shelter of conglomerates. Today, Rolex is the largest single luxury watch brand, with revenues of about $3 billion and annual production of between 650,000 and 800,000 watches. The secret to its success: a strategy that eschewed fashion and emphasized performance, brand purity, and continuity.
Content: Case Study
Author: David Liebeskind
Source: STERNbusiness (NYU)
Subject: Industry Specific
Industry: Other
Company: Rolex
Author: David Liebeskind
Source: STERNbusiness (NYU)
Subject: Industry Specific
Industry: Other
Company: Rolex
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