The Secret of How Microsoft Stays on Top

Critics say Microsoft’s incredible two-decade run at the top of the computer industry has less to do with innovation than it does with bully tactics. But new research from Harvard Business School professors Marco Iansiti and Alan MacCormack suggest a different reason: the company’s ability to spot technological trends and exploit key software technologies.

Online Publisher

Founded in June 2001 by some of the Internet’s leading content brands, the Online Publishers Association (OPA) is an industry trade organization dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public. This is an exciting find for online publishers and advertisers. In particular, there is a new white paper report available at the site on Internet audience … [ Read more ]