Critics say Microsoft’s incredible two-decade run at the top of the computer industry has less to do with innovation than it does with bully tactics. But new research from Harvard Business School professors Marco Iansiti and Alan MacCormack suggest a different reason: the company’s ability to spot technological trends and exploit key software technologies.
Content: Case Study
Authors: Alan MacCormack, Marco Iansiti, Sean Silverthorne
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Industry Specific, Strategy
Industry: Software
Company: Microsoft
Authors: Alan MacCormack, Marco Iansiti, Sean Silverthorne
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Industry Specific, Strategy
Industry: Software
Company: Microsoft
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