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Putting Social Media to Work at Cognizant

Many companies know what social media can do but many are still unable to apply or leverage social media to distance themselves from competitors. One company that has used social media successfully is the New Jersey-based IT firm, Cognizant. These authors describe how the company did it, and did it so well that some its clients say that it has separated Cognizant from the pack … [ Read more ]

Content: Case Study | Authors: Bala Iyer, Salvatore Parise, Sukumar Rajagopal, Thomas H. Davenport | Source: Ivey Business Journal | Subjects: IT / Technology / E-Business, Knowledge Management | Company: Cognizant

The ABCs of Analytics

“Big data” can drive competitive advantage if companies follow a few timeless principles.

Content: Article | Author: David Meer | Source: strategy+business | Subjects: IT / Technology / E-Business, Management, Market Research

Mukti Khaire

Technologies seldom change culture by themselves; they might enable change in significant ways, yet without new ideas that question our sense of right and wrong they matter less. …The very act of creating a market […] of these products that go against conventions and norms of what we value, and of what we think is appropriate, means that you have to change what we think … [ Read more ]

Content: Quotation | Author: Mukti Khaire | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Culture, IT / Technology / E-Business

A Better Way to Battle Malware

Emulating the methods used to transform production quality could clean up the Internet — and might even pay for itself.

Editor’s Note: this is really two articles in one, and it is for the second that I recommend it, namely a good overview of the history of the quality movement.

Content: Article | Authors: Eric Johnson, Tim Laseter | Source: strategy+business | Subject: IT / Technology / E-Business

Customer Analytics: Cutting a New Path to Growth and High Performance

Customer-centricity is an increasingly important requirement for competitive advantage and, ultimately, high performance. As part of this, developing a robust customer analytics strategy has become vital to help identify the segments that matter, draw insights about behavior and point the way to process changes that will impact customer loyalty and profitability. Accenture discusses how some organizations have effectively done this and outlines four principles that … [ Read more ]

Content: Article | Source: Accenture | Subjects: IT / Technology / E-Business, Market/Investment

Are You Ready for the Era of ‘Big Data’?

Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know.

Content: Article | Authors: Brad Brown, James Manyika, Michael Chui | Source: McKinsey Quarterly | Subject: IT / Technology / E-Business

Beyond the Numbers: Analytics as a Strategic Capability

Uncovering the realities that lie behind the data is what business analytics is all about. Precisely because they are hidden to the casual observer, they lend competitive advantages to the organizations that discover and implement them in business first.

Content: Article | Authors: Jim Guszcza, John Lucker | Source: Deloitte Review | Subjects: IT / Technology / E-Business, Management

IT-Enabled Information Transparency: A Strategic Approach

Since the advent of the Internet, firms have enjoyed unprecedented flexibility to reveal information to competitors, customers, and suppliers. In this new technological environment, firms can implement transparency strategies by using information strategically to compete. In the online travel sector, for example, the business strategy of meta-search travel agents like Kayak is to provide a comprehensive view of products and prices to travelers. Other companies, … [ Read more ]

Content: Article | Author: Nelson Granados PhD | Source: Graziadio Business Report | Subject: IT / Technology / E-Business

The IT Governance Road Map

Managers have made numerous attempts to increase the understanding of how IT operates, and more importantly, how IT can be used to leverage the business and provide a competitive advantage for the firm. IT managers need to assess their capabilities by asking the following questions:
1) Are IT managers able to support the firm in obtaining its objectives?
2) Are they capable of keeping up … [ Read more ]

Content: Article | Author: Mark W. S. Chun, Ph.D. | Source: Graziadio Business Report | Subject: IT / Technology / E-Business

Between Anarchy and Dictatorship: A Framework for Information Technology Decisions

Managing a global company’s IT comes with a host of challenges. One of the most difficult involves striking an optimal balance between centralized and decentralized decision-making. Which choices should be the purview of local or regional IT organizations—and which decisions need to be made by global leadership? Too much decentralization and independence can lead to redundancies and unnecessary costs. Too much centralization risks forcing inappropriate … [ Read more ]

Content: Article | Authors: Ron van Kemenade, Saul van Beurden | Source: Boston Consulting Group (BCG) | Subject: IT / Technology / E-Business | Company: ING

How to Bridge the IT Alignment Gap

Information technology organizations and the businesses they support do not occupy parallel universes. Although most executives understand that, few have successfully aligned IT strategy closely with business strategy. Doing so, however, can unleash an organization’s full potential.

Content: Article | Authors: Donie Lochan, Sachin Shah | Source: Bain & Company | Subject: IT / Technology / E-Business

Avinash Kaushik Says, Tell Your Analytics to Grow Up!

Avinash Kaushik’s recently offered a webinar about how to use your analytics to gain insight into acquisition cost, revenue, net profit, micro-conversions, and economic value. The webinar is available to the general public (see link in article) and in it you will learn how analytics can increase marketing accountability. However, just in case you can’t squeeze that kind of time out of your schedule, below … [ Read more ]

Content: Article | Author: Whitney Wilding | Source: GrokDotCom | Subjects: IT / Technology / E-Business, Marketing / Sales