Avinash Kaushik’s recently offered a webinar about how to use your analytics to gain insight into acquisition cost, revenue, net profit, micro-conversions, and economic value. The webinar is available to the general public (see link in article) and in it you will learn how analytics can increase marketing accountability. However, just in case you can’t squeeze that kind of time out of your schedule, below you’ll find a brief summary of the main concepts.
Author: Whitney Wilding
Subjects: IT / Technology / E-Business, Marketing / Sales