208 Posts Found

Marketing has finally become a conversation. Not, in most cases, as was intended, BETWEEN corporations and consumers (that would make too much sense), but rather a global conversation involving millions of consumers ABOUT corporations.

Why now? Because they finally can. For decades, consumers have been saving up their insights and rants about the stuff they consume, simply because there were no adequate means to interact … [ Read more ]

Content: Article | Source: TRENDWATCHING.COM | Subjects: Marketing / Sales, Trends / Analysis

Experiences are fast becoming a new economic entity like goods and services. Companies that understand the value customers place on experiences can differentiate themselves from competitors and increase profits.

Content: Article | Author: Shari Caudron | Source: Business Finance Magazine | Subjects: Marketing / Sales, Trends / Analysis

Collaboration will be the critical business competency of the Internet Age. It won’t be the ability to fiercely compete, but the ability to lovingly cooperate that will determine success. Rather than focusing on stomping the competition into the ground, true leaders of the Internet Age will focus on creating value for their customers, intelligence and skill in their talent, and wealth for their investors and … [ Read more ]

Content: Quotation | Source: Business 2.0 | Subjects: Miscellaneous, Trends / Analysis

Searching far and wide, the Fast Company team has identified 101 ideas, people, and trends that will change the way we work and live in 2005. Most year-end best-of lists look to the past — what was. Fast Company ‘s Fast Forward project looks into the future — what’s next? The future is something to get excited about again. Here’s the people, products, and projects … [ Read more ]

Content: Article | Source: Fast Company | Subject: Trends / Analysis

Most people overestimate what is going to happen in the next 2 or 3 years and underestimate what is going to happen in the next decade.

Content: Quotation | Source: Unknown | Subjects: Personality / Behavior, Trends / Analysis

In our economy, more and more of the output is in quality, variety, customer service, timeliness, and components of output other than the number of units produced at a given cost. As a result, the nature of our GDP is changing; the nature of our competition is changing on the output side.

The same thing is happening on the input side, where more and more … [ Read more ]

Content: Quotation | Source: Optimize Magazine | Subjects: Economics, Trends / Analysis

Because…markets are moving so fast, data is not worthless, but it almost is. Everything is based on pattern recognition. Metaphors are organizing principles that explain a pattern. Metaphors also present a set of relationships that you can test against reality. When you find great metaphors they explain the universe. It’s not in any sense trivial. It is playful.

Content: Quotation | Source: strategy+business | Subject: Trends / Analysis

Strategy gurus often assert that winning comes from “thinking out of the box” or “reframing the problem.” They are wrong. Across the 55 industries we studied, only four common ideas accounted for 80 percent of successful breakouts: power retailing (Home Depot, Circuit City); bypassing one or more steps in the value chain (Frito-Lay, Dell Computer); focusing, simplifying and standardizing (McDonald’s, Nucor); and megabranding (Disney).

The … [ Read more ]

Content: Quotation | Source: strategy+business | Subjects: Strategy, Trends / Analysis

A few decades ago, our lives were centered in places. We had the most in common with our village or city neighbors, with the people geographically closest to us. Place formed our connections to the social groups that mattered most: our tribes, churches, jobs, and schools. The defining politics — and so, defining values — were those rooted in physical communities.

Today, place has lost relevance … [ Read more ]

Content: Quotation | Source: Fast Company | Subjects: Culture, Trends / Analysis

Combining curiosity and business smarts, Springwise scans the globe for new business ideas, business opportunities, concepts and ventures ready for regional or international adaptation, expansion, partnering, investments or co-operation. The site’s researchers, or ‘Springspotters’, track hundreds of global offline and online business resources. They also take to the streets of world cities, digital cameras at hand, searching for the next big thing. Findings are aggregated … [ Read more ]

Content: Online Resource | Source: Springwise | Subjects: Innovation, Trends / Analysis

The truly successful managers and leaders of the next century will. . . be characterized not by how they can access information, but by how they can access the most relevant information and differentiate it from the exponentially multiplying masses of non-relevant information.

Content: Quotation | Source: strategy+business | Subjects: Information, Trends / Analysis

Three simultaneous revolutions-new technologies, globalization, and the end of communism-are destroying the fixed reference points for business. As they do, would-be business leaders have to think of themselves as economic explorers. Leaders are people who know they’re at point B and need to go to point A. Their problem is to find a route from B to A and persuade the troops to follow. Explorers … [ Read more ]

Content: Quotation | Source: Optimize Magazine | Subjects: Leadership, Trends / Analysis

Thanks to various technological, fiscal, and political revolutions that have reshaped our world over the past two decades, some observers believe, the new millennium will offer opportunities for economic expansion that rival any previously recorded. The Long Boom is a fascinating attempt to pin down this potential upsurge by combining a shrewd examination of where we’ve been headed for the last 20 years with a … [ Read more ]

Content: Book | Authors: Joel Hyatt, Peter Leyden, Peter Schwartz | Subjects: Economics, Trends / Analysis

To paraphrase Mark Twain, reports of the demise of the IT consultant have been exaggerated.

Traditionally, two roles have been associated with consultants: Superman, the expert who can do it faster and/or better than anyone else; and Prometheus, who brings the fire of innovation to the ambitious enterprise. In the realm of information technology in particular, neither of these roles is going to disappear. Indeed, … [ Read more ]

Content: Article | Author: Glover T. Ferguson | Source: Outlook Journal (Accenture) | Subjects: Industry Specific, Trends / Analysis | Industry: Consulting

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Ultimately, the only purpose of the buffers and caches we rely upon today, such as diskettes and compact discs and DVDs, is to overcome real or perceived supply inefficiency. As our networks become hyperefficient we will rely upon storage less and less. In other words, if you believe in a future of ubiquitous connectivity, where we can get all the digits we want wherever we … [ Read more ]

Content: Quotation | Source: Business 2.0 | Subjects: Operations, Trends / Analysis

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The title of this book is a mild pun. People are using smart “mobs” (rhymes with “robes”) to become smart “mobs” (rhymes with “robs”), meaning, sophisticated mobile Internet access is allowing people who don’t know each other to act in concert. In this timely if at times overenthusiastic survey of wireless communication devices, Rheingold (The Virtual Community) conveys how cell phones, pagers and PDAs are … [ Read more ]

Content: Book | Author: Howard Rheingold | Subjects: IT / Technology / E-Business, Trends / Analysis

Every so often a technological innovation, social revolution or geopolitical shift fundamentally changes the business landscape, providing the nimble with new opportunities for profit and the complacent or foolhardy with threats to their survival. But how can CEOs and other members of the top team distinguish a mirage from the real thing? Where should we be looking? Is technology the only source – or at … [ Read more ]

Content: Article | Source: European Business Forum (EBF) | Subjects: IT / Technology / E-Business, Trends / Analysis

The world’s most populous nation has become a capitalist’s paradise, supplanting Asia’s “tiger economies” – and soon, perhaps, the West.

Content: Article | Author: Kenichi Ohmae | Source: strategy+business | Subjects: International – China, Trends / Analysis