155 Posts Found

The Entrepreneur.com website offers self-serve market research tools from Third Wave Research, which is a spin-off of the Applied Population Laboratory at the University of Wisconsin-Madison. Utilizing US Census data, these tools deliver stats on demographics, demographic trends, household spending, business profiling and product spending for the entire US in real-time, at no cost. Want to know just how cool these tools are? Go to … [ Read more ]

Content: Online Resource | Sources: Entrepreneur.com, Third Wave Research | Subject: Market Research

It ain’t pretty, but then neither are some of the revelations in this interesting site. Simple and straightforward in design, PollingReport.com pulls together a whole bunch of recent public opinion surveys and divides them into easy-to-find categories. These polls are all from reliable sources: The Gallup Organization, the Pew Research Center for the People and the Press, media organizations such as The Wall Street Journal, … [ Read more ]

Content: Online Resource | Source: The Polling Report Inc. | Subjects: Market Research, Miscellaneous

Research Connect is a resource for the national media, independent research firms, university professors, students, institutional money managers, investors, public relations firms and countless others.

RC has built an extensive independent research database and online directory of experts consisting of economists, financial analysts, research fellows, scholars, university professors, technical gurus and CEOs from worldwide think tanks, independent research firms, consulting agencies and prestigious universities throughout … [ Read more ]

Content: Online Resource | Source: Research Connect – O’Keefe & Associates | Subjects: Market Research, Reference / Search

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So you’ve decided to conduct an online survey. There are a few questions in your mind that you would like answered, and you are on the lookout for a fast and inexpensive way to find out more about your customers, clients and so on.

Content: Article | Author: Vivek Bhaskaran | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

InsightExpress bills itself as the world’s leading provider of fully automated market research, leveraging the power of the Internet to deliver timely, affordable, and reliable research conducted among targeted audiences, customers and employees. Though this is predominantly a paid-service site, there are some free areas, including a white paper on research best practices, a market research dictionary and monthly industry toplines (free periodic industry surveys … [ Read more ]

Content: Online Resource | Source: InsightExpress | Subject: Market Research

From Microsoft bCentral come these research tools for small business, which are focused on helping clients acquire and retain customers. How? The Web-based tools from Third Wave Research are divided as follows: Demographic Profiler; Business Profiler; Household Spending; and Demographic Trends. Each tool allows you to make queries and receive reports in real time. Reports can then be viewed on-screen, printed, or downloaded for import … [ Read more ]

Content: Online Resource | Source: Third Wave Research | Subjects: Demographics, Market Research

Meet the fastest growing market research company in America (according to Advertising Age). Edison Media Research conducts survey research and provides strategic information to radio and TV stations, Internet companies, newspapers, cable networks, record labels and other media organizations. Oodles of free summaries, charts and graphs are available at the site, including the results of the oft-quoted “Internet 9: The Media and Entertainment World of … [ Read more ]

Content: Online Resource | Source: Edison Media Research | Subject: Market Research | Industry: Entertainment / Media

The DoubleClick Knowledge Central site features the latest trends from DoubleClick’s ad and email serving data along with primary research. Find research on advertising, marketing spending, email marketing, multi-channel marketing and ad serving technology.

Content: Online Resource | Source: DoubleClick | Subjects: Market Research, Marketing / Sales

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The usefulness of personas in defining and designing interactive products has become more widely accepted in the last few years. But a lack of published information has, unfortunately, left room for a lot of misconceptions about how personas are created, and about what information actually comprises a persona.

Just what ARE personas? And why should you care?

Editor’s Note: the article provides a link to … [ Read more ]

Content: Article | Author: Kim Goodwin | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

Statistical Resources on the Web offers number hunters an excellent starting point. The site is divided into more than 200 categories of links, from aging and advertising to weather and wildlife. Clicking on “Transportation,” for example, yields statistics on — among other subjects — crash tests, used cars, automotive production, drivers’ licenses, and highway finance. Want to know the percentage of woman-owned businesses in Alabama, … [ Read more ]

Content: Online Resource | Source: University of Michigan Library | Subjects: Market Research, Reference / Search

CensusScope is “your portal to Census 2000 data.” The site, brought to you by the Social Science Data Analysis Network (SSDAN) at the University of Michigan, offers easy-to-use tools for investigating U.S. demographic trends. In addition to raw data, you will find many graphical views, such as the usual charts and graphs detailing population by race, age structure, family structure and so on. But wait, … [ Read more ]

Content: Online Resource | Source: Social Science Data Analysis Network (SSDAN) | Subjects: Demographics, Market Research

Focus groups can run aground for many reasons, yielding information that’s of little use to your business. Here’s how to glean the facts you need, according to Kirsten Sandberg in the Harvard Management Communication Letter.

Content: Article | Author: Kirsten D. Sandberg | Source: Harvard Business School (HBS) Working Knowledge | Subject: Market Research

Established in 1994, the American Customer Satisfaction Index (ACSI) is a uniform and independent measure of household consumption experience. A powerful economic indicator, the ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for companies, industry trade associations, and government agencies. The ACSI is produced through a partnership of the University of Michigan Business School, the American Society for … [ Read more ]

Content: Online Resource | Sources: American Society for Quality (ASQ), CFI Group, University of Michigan Business School | Subjects: Economics, Market Research

Have you ever been in a situation where your competitor claimed a market share that was not even close to the calculations you gave to your senior management? Or where annual reports claimed market shares you could not retrace in your calculations? Understanding how you can calculate – and use – market shares can be extremely useful.

Content: Article | Author: Estelle Métayer | Source: CEO Refresher | Subjects: Competitive Intelligence, Market Research

What if you could predict customer behavior? What if you could compare the results of marketing strategies before they even happen? With MS&P’s marketing simulation tools, theoretically, you can. Four space-age computer simulation programs help marketers and brand managers analyze strategies and position products from their desktops. Simplic and InfoPop offer strategy simulation and interactive data mining. MessageMeter is a groovy tool that allows marketers … [ Read more ]

Content: Online Resource | Source: MS&P Marketing Strategy and Planning Inc. | Subject: Market Research

It’s important to listen to customers – but not follow their words without skepticism. Ask them to design your next product and you’re likely to miss the mark, suggests this Harvard Business Review excerpt.

Content: Article | Author: Anthony W. Ulwick | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Management, Market Research

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ultimately segment a market) or understand how customers make trade-offs in attributes, and this can be highly useful in designing products (say, for helping to calibrate the precise level of an attribute that … [ Read more ]

Content: Article | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

“Conjoint analysis is a popular marketing technique that marketers use to determine what features a new product should have and how it should be priced. Conjoint analysis became popular because it was a far less expensive and more flexible way to address these issues than concept testing.

The basics of conjoint analysis are not hard to understand. I’ll attempt to acquaint you with these basics in … [ Read more ]

Content: Article | Author: Joe Curry | Sources: Quirk’s Marketing Research Review, Sawtooth Technologies | Subject: Market Research