155 Posts Found

Don’t let the title scare you. This is a short (2-page) .pdf document that classifies Web users according to three variables: the PURPOSE of people’s searches, the METHOD people use to find information and the CONTENT for which they are searching.

Content: Article | Authors: Julie B. Morrison, Peter Pirolli, Stuart K. Card | Source: Xerox Palo Alto Research Center | Subjects: IT / Technology / E-Business, Market Research

Since the 1950s marketers have devised various tools and methods designed to uncover consumer motivations-projective techniques like sentence completion, collages, or word association tests, focus groups, ethnographic studies, and depth interviews. While all these method may yield valuable insights, one that is useful but less well known is a technique called “laddering.”

Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

First, focus groups were cool. Then they became the loser’s club. Now, thanks to the Web, they’ve become obsolete.

Content: Article | Author: John Ellis | Source: Fast Company | Subjects: Best Practices, Market Research

Companies still spend lots of money on research from analyst firms, but they’re not always thrilled with the results.

Content: Article | Author: Steve Konicki | Source: InformationWeek | Subject: Market Research

The problem with focus groups? They take consumers out of their natural habitat. So welcome the idea of ethnographic market research, which uses the anthropologist’s tool kit of methods and theories.

Content: Article | Author: Jennifer McFarland | Source: Harvard Business School (HBS) Working Knowledge | Subject: Market Research

Now an internet.com property, CyberAtlas offers a wealth of statistical information. Have questions on Internet usage? Want to know the top sites by month, top ISPs, income of UK Internet users, or the best/worst world markets for e-commerce? These and many other stats are available in the Stats Toolbox. You’ll also find articles on applications, demographics, geographics, hardware and traffic patterns. The Markets area has … [ Read more ]

Content: Online Resource | Source: internet.com | Subjects: IT / Technology / E-Business, Market Research

The world is littered with products nobody wanted. The Edsel. New Coke. Apple Computer’s Newton.

Figuring out what customers want–what products with what features at what prices–has always been a challenge for product-development managers. Conventional methods of getting into consumers’ heads, such as phone surveys and focus groups, are cumbersome, expensive, and time-consuming. And they’re becoming more and more inadequate as time-to-market demands increase and product … [ Read more ]

Content: Article | Author: Rick Whiting | Source: InformationWeek | Subjects: IT / Technology / E-Business, Market Research

So many products, so many brands, so many prices – consumers today are almost blinded by all the choices at the supermarket. Marketers draw consumers’ eyes to their products through point-of-purchase (P-O-P) marketing. Researchers use eye-tracking studies to measure how successful marketers are at zoning customers in on their products on the store shelves. Scott Young and Professors Pierre Chandon and Wesley Hutchinson examine the … [ Read more ]

Content: Article | Authors: J. Hutchinson, Pierre Chandon, Scott Young | Source: INSEAD Knowledge | Subjects: Market Research, Marketing / Sales | Industry: Grocery

Statistics.com lists statistics in a number of categories, from agriculture to transportation (Internet stats are found under the heading of “Transportation & Communication”). The data referenced in each category comes from numerous national and international sources; browse through to find familiar favorites plus some new, interesting sites and articles. Stuck for stats? Send your question in to Statistics.com (along with payment of $19.95) and the … [ Read more ]

Content: Online Resource | Source: Statistics.com | Subjects: Market Research, Statistics

Looking for stats on Europe? Try EuropeProfile to find online population by country, top surfing destinations and total VC investment. Free monthly Internet reports are crammed with stats. Subjects range from “The Health Care Market in Europe” to “The Wireless Market and Services in Europe.” The links and resources section lists the global analyst houses that we all know, plus European resources that are listed … [ Read more ]

Content: Online Resource | Source: EuropeProfile | Subjects: International – Europe, Market Research

This wonderful resource for Internet stats and trends was almost defunct, but was acquired by Scope Communications Group of Ireland and is now back and functioning. You can retrieve graphs, charts, stats and analysis. Nua’s stats are used by the San Jose Mercury News, USA Today, CNN Online and scores of other leading media outlets. Nua is a regular reference source for Wired magazine, and … [ Read more ]

Content: Online Resource | Source: NUA | Subjects: IT / Technology / E-Business, Market Research

Increased understanding of consumer preferences for foreign versus domestic products and the linkage to price and quality attributes can facilitate more effective product positioning, more efficient strategy development, and overall knowledge of the dynamics of international markets. According to this study of American shoppers, consumers appear to prefer domestically manufactured goods and are often willing to pay a higher price for them. Read on for … [ Read more ]

Content: Article | Author: Gary A. Knight | Source: ManagementFirst | Subjects: International, Market Research

The NRF/Forrester Online Retail Index “measures the growth of online shopping based on data collected from online shoppers.” You can download the graphics on the site in PowerPoint format or get the raw data in an Excel spreadsheet. Highlights are presented by date (for example, according to the March 29, 2001 update, total spending on online sales rose from $3 billion to $3.4 billion in … [ Read more ]

Content: Online Resource | Sources: Forrester Research, National Retail Federation (NRF) | Subjects: IT / Technology / E-Business, Market Research | Industry: Retail

Internetstats.com points marketers, entrepreneurs and professionals to websites that have the business & market information, statistics, trends and news they need – quickly and easily. The site has two primary channels:
– Business (Internet, Advertising, Business, Financial, Trade, Trends)
– Entertainment (Sports, Movies, Music, Wacky)

Also offered (but not apparently part of the channels) are: Industry Stats, Small Biz Stats, Ecommerce Stats, Best … [ Read more ]

Content: Online Resource | Source: Internetstats.com | Subject: Market Research

The US Census Bureau’s Statistical Abstract of the United States contains a collection of statistics on social and economic conditions in the United States (in 1,012 pages and 1,458 tables). Selected international data are also included. The Abstract is also your Guide to Sources of other data from the Census Bureau, other Federal agencies, and private organizations.

You can purchase this in CD or … [ Read more ]

Content: Online Resource | Source: U.S. Census Bureau | Subjects: International – Americas, Market Research

Very comprehensive directory of market research resources on the web (some commercial firms, some associations, some news sources, etc.)

Content: Online Resource | Source: Information Research Network | Subjects: Market Research, Reference / Search

The World Bank has collected its economic research so that users can access it through one easy-to-use Webpage. Research is organized into three main sections: Topics, Project Sites, and Key Outputs. These topics are further broken down into subcategories, which are accessible from the front page via pull-down menus or hyperlinked lists. The site also contains a What’s New column, which lists the titles of … [ Read more ]

Content: Online Resource | Source: World Bank | Subjects: International, Market Research

Robert Lederer, an expert in market research chats about the past, present and future of online surveys.

Content: Article | Author: Elizabeth Millard | Source: tnbt.com | Subject: Market Research

Those of us who drive along highways in the Northeastern U.S., stay at Marriott Hotels worldwide or shop for consumer goods on the web are experiencing the benefits of conjoint analysis, a research methodology used to measure consumer preferences that was first developed by Wharton marketing professor Paul Green in the late 1960s. In a recent talk with Knowledge@Wharton, Green discusses, among other things, new … [ Read more ]

Content: Article | Source: Knowledge@Wharton | Subjects: Market Research, Marketing / Sales

A collection of research report summaries from the American Management Association. Sampling of topics: 2000 AMA Survey on Workplace Testing: Basic Skills, Job Skills, Psychological Measurement; Managerial Skills and Competence; E-Business in the Year 2000; Corporate Concerns 2000…

Content: Online Resource | Source: American Management Association (AMA) | Subjects: Management, Market Research