To Bundle or Not to Bundle?
Bundling – the sale of two or more products in a package – is everywhere. American consumers are stuffed with combo meals, value packs and the like. Microsoft even fought (and if somebody may wonder, still is fighting) one of the biggest legal battles in US history over it. But what makes bundling so attractive to companies and what are its legal pitfalls?
Content: Article | Author: Stefan Stremersch | Source: MarketingProfs | Subjects: Marketing / Sales, Strategy
Top 5 Tips on Writing Great Email Newsletters
Title more or less says it all.
Content: Article | Author: Anne Holland | Source: MarketingProfs | Subject: Marketing / Sales
All for the Cause
“‘Consumers are expecting companies to act socially responsible,’ [Carol] Cone says. ‘Companies have to connect in a new way to consumers, in a way that is emotional, that is sustainable, that is credible.’ Cone argues that companies need to provide a warm, more ‘human’ feeling. ‘In order to connect with their stakeholders, employees, or consumers, they’re going to have to embrace a cause or … [ Read more ]
Content: Article | Author: Joanne Helperin | Source: Business 2.0 | Subjects: Marketing / Sales, Social Responsibility (ESG)
Yellow Pages Expenditures
Household Penetration of Consumer Media Technologies
Laughing All the Way to the Bank?
Trials and Tribulations of Humor in Advertising.
Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising
US Net Population 1995-2001
PCs and Movies, Internet Access and Cable TV
The Economics of the Market
Your Sales Presentation
Short article discusses 3 sales presentation tips and 3 common mistakes. You probably know these already but sometimes it’s good to go back to basics.
Content: Article | Author: Martien Eerhart | Source: CEO Refresher | Subject: Marketing / Sales
Broadband Subscriber Growth in the US
A Century of Immigration
Traditional Product Life Cycle
All That Glitters is Not Sold
Trendlines shared some highlights from color expert Lee Eiseman’s address at the 2001 International Housewares Show in last January in which she stated that “the interesting, different and unique use of color will always attract attention — on every level of merchandise.” Here’s what Eiseman had to say about some of today’s most popular colors…
Content: Article | Author: Lee Eiseman | Sources: MarketingProfs, Trendlines | Subject: Marketing / Sales
Uncovering Customers’ Real Motivations
Since the 1950s marketers have devised various tools and methods designed to uncover consumer motivations-projective techniques like sentence completion, collages, or word association tests, focus groups, ethnographic studies, and depth interviews. While all these method may yield valuable insights, one that is useful but less well known is a technique called “laddering.”
Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales
The Publishing/Advertising Market Landscape by Channel
Digital Matters – Issue 50
First, focus groups were cool. Then they became the loser’s club. Now, thanks to the Web, they’ve become obsolete.
Content: Article | Author: John Ellis | Source: Fast Company | Subjects: Best Practices, Market Research
The Power of Brands
The Reality of Research
Companies still spend lots of money on research from analyst firms, but they’re not always thrilled with the results.
Content: Article | Author: Steve Konicki | Source: InformationWeek | Subject: Market Research