Promotion Base
Based in Melbourne, Promotion Base is a magazine-format site dedicated to website promotion. There are five main areas of information on this site: how to build a website, how to make a profit, tools and services, community forum, and promotion, including website optimization. In the promotion area, you’ll find articles on dealing with search engines. There are numerous articles on how to increase site traffic, … [ Read more ]
Content: Online Resource | Source: SitePoint Pty. Ltd. | Subjects: IT / Technology / E-Business, Marketing / Sales
The Skills Imperative: Talent and U.S. Competitiveness
Top 10 Ideavirus Tips
The single secret of internet marketing success is this: ideas that spread, win. Every site that’s ever succeeded has done so not with Super Bowl ads or even banner ads, they’ve done it by creating an ideavirus. Successful songs, brands, political campaigns, they all work because of the ideavirus.
An ideavirus is an idea that spreads with a power far greater than word of mouth. … [ Read more ]
Content: Article | Author: Seth Godin | Source: eMarketer | Subject: Marketing / Sales
Internet Spurring Group Interaction
Opt-In Email – Consumer Attitudes and Responses
Compare Your Clicks
This site offers real time comparisons for the Pay Per Click (PPC) search engines such as Kanoodle.com,7search.com, Bay9.com, findwhat.com, Goto.com, efind.com, Ah-ha.com, and GoClick.com.
Content: Online Resource | Source: CompareYourClicks.com | Subjects: Advertising, Marketing / Sales
Email Advertising – Conversion versus Acquisition, Consumer Reactions
What Do Broadband Consumers Want?
Tips for Successful Cold Calling
Cold calling. Even the name is chilling. You’re not alone if you dread the process. In fact, many people consider cold calling the most intimidating aspect of the sales process. Unfortunately, cold calling is a necessary part of selling; if you want to grow your business, you have to contact new prospects. These tips will help you handle cold calls like a pro.
Content: Article | Source: AllBusiness.com | Subject: Marketing / Sales
The Consumer Anthropologist
The problem with focus groups? They take consumers out of their natural habitat. So welcome the idea of ethnographic market research, which uses the anthropologist’s tool kit of methods and theories.
Content: Article | Author: Jennifer McFarland | Source: Harvard Business School (HBS) Working Knowledge | Subject: Market Research
International Pricing – A Market Perspective
Differences in local preferences require organizations to adapt pricing policies when appealing to international markets. In Japan, for example, status, quality and price are so deeply linked that price reductions often have the surprising effect of reducing sales. This paper seeks to discuss the factors that must be taken into account when determining the international pricing of a product. It also seeks to identify ways … [ Read more ]
Content: Article | Author: Gary Marsh | Source: ManagementFirst | Subjects: International, Pricing
Positioning Products and Services Accurately
The purpose of this article is to distinguish critical factors in product marketing, particularly as they apply to the marketing of professional services. The author develops the Buying Hierarchy developed by Windermere Associates of San Francisco into a fuller model he terms the Service/Product Positioning Model:
1. Functionality (Relevance, Applicability, Features, Fit)
2. Reliability (Integrity, Trust, Sustainability)
3. Convenience (Proximity, Ease of Use, Accessibility) … [ Read more ]
Content: Article | Author: Edward M. Gurowitz, Ph.D. | Source: CEO Refresher | Subject: Marketing / Sales
CyberAtlas
Now an internet.com property, CyberAtlas offers a wealth of statistical information. Have questions on Internet usage? Want to know the top sites by month, top ISPs, income of UK Internet users, or the best/worst world markets for e-commerce? These and many other stats are available in the Stats Toolbox. You’ll also find articles on applications, demographics, geographics, hardware and traffic patterns. The Markets area has … [ Read more ]
Content: Online Resource | Source: internet.com | Subjects: IT / Technology / E-Business, Market Research
How Broadband Changes Internet Usage
Email Market / Email Retention vs. Acquisition
Site Budgets Continue to Increase
PROMO
Despite the popularity and value of sales promotion, a good online magazine devoted to the topic is hard to find. PROMO, a member of the IndustryClick universe, is an excellent resource for promotional marketing information. Topics include news and trend analysis, couponing, sports promotions, games, contests, sweepstakes, in-store marketing, interactive promotions, sampling and more. Surf on over for a review of the “50 Best Promoted … [ Read more ]
Content: Online Resource | Source: PRIMEDIA | Subjects: Advertising, Marketing / Sales
Loyalty Rules! How Today’s Leaders Build Lasting Relationships
It’s trendy these days to decry a lack of loyalty among employers, employees, customers, and even investors, and blame it for everything from drops in business profitability to the decline of civilized society. But Frederick F. Reichheld, a Bain & Company director emeritus, insists that loyalty lives–and, in fact, remains a major reason for the success enjoyed by some of the leading names in both … [ Read more ]
Content: Book | Author: Frederick F. Reichheld | Subjects: Customer Related, Marketing / Sales
Attitudes Toward Targeted Marketing
Escalation Dominance
This article takes a look at managing growth in military terms, specifically focusing on sales strategy. It offers the following interlocking elements to planning and execution:
1. Identify Objectives (Strategy)
2. Target Acquisition (Intelligence)
3. Mission Planning (Logistics and Support)
4. Mission Preparation (Training)
5. Deployment (Attack)
6. After-Action Reports and Assessment … [ Read more ]
Content: Article | Author: Marc Trezza | Source: CEO Refresher | Subjects: Marketing / Sales, Strategy