Bundling – the sale of two or more products in a package – is everywhere. American consumers are stuffed with combo meals, value packs and the like. Microsoft even fought (and if somebody may wonder, still is fighting) one of the biggest legal battles in US history over it. But what makes bundling so attractive to companies and what are its legal pitfalls?
Content: Article
Author: Stefan Stremersch
Source: MarketingProfs
Subjects: Marketing / Sales, Strategy
Author: Stefan Stremersch
Source: MarketingProfs
Subjects: Marketing / Sales, Strategy
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