Search Engines Fail to Draw Marketing Dollars
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Content: Book | Authors: A. Parasuraman, Charles L. Colby | Subjects: IT / Technology / E-Business, Marketing / Sales
Masters of Networking
Content: Book | Authors: Don Morgan, Ivan R. Misner | Subjects: Marketing / Sales, Personal Development
How Companies Sponsor, Listen in and Learn From Chat Rooms
When Chrysler wanted to promote interest in its new stylized PT Cruiser, the company set up chat rooms and discussion boards on its own corporate website where customers could share information about the product and create that all important buzz. Yes, there are downsides to corporate chat rooms/discussion boards, but for certain companies the benefits can be substantial.
Content: Article | Source: Knowledge@Wharton | Subject: Marketing / Sales
Statistics.com
Statistics.com lists statistics in a number of categories, from agriculture to transportation (Internet stats are found under the heading of “Transportation & Communication”). The data referenced in each category comes from numerous national and international sources; browse through to find familiar favorites plus some new, interesting sites and articles. Stuck for stats? Send your question in to Statistics.com (along with payment of $19.95) and the … [ Read more ]
Content: Online Resource | Source: Statistics.com | Subjects: Market Research, Statistics
Marketing to the Net’s Future Means Marketing to Youths
Direct Marketing Tips From the Pros
If you like your DM info in quick, easy-to-digest bites, check out “Direct Marketing Tips From the Pros,” a compilation brought to you by MAILERS Software, a direct mail and marketing solutions provider. You’ll find tips on advertising, catalogs, copywriting, direct marketing, email, mailing and more. For example, a limited time offer can often move the skeptic and procrastinator from prospect to customer. While at … [ Read more ]
Content: Online Resource | Source: MAILERS Software | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
Are Organizational Structures the Key to Brand Success?
There is strong theoretical support for the idea that flatter structures, organized around work processes rather than functions, may be better positioned to understand customer needs and deliver appropriate brand propositions. There is, though, little empirical evidence identifying which structures best enable companies to do this. This article takes a look at Philippa Hankinson’s study comparing the organizational structures of companies taken from the … [ Read more ]
Content: Article | Author: Philippa Hankinson | Source: ManagementFirst | Subjects: Management, Marketing / Sales
The Best Global Brands
EuropeProfile
Looking for stats on Europe? Try EuropeProfile to find online population by country, top surfing destinations and total VC investment. Free monthly Internet reports are crammed with stats. Subjects range from “The Health Care Market in Europe” to “The Wireless Market and Services in Europe.” The links and resources section lists the global analyst houses that we all know, plus European resources that are listed … [ Read more ]
Content: Online Resource | Source: EuropeProfile | Subjects: International – Europe, Market Research
NUA Internet Surveys
This wonderful resource for Internet stats and trends was almost defunct, but was acquired by Scope Communications Group of Ireland and is now back and functioning. You can retrieve graphs, charts, stats and analysis. Nua’s stats are used by the San Jose Mercury News, USA Today, CNN Online and scores of other leading media outlets. Nua is a regular reference source for Wired magazine, and … [ Read more ]
Content: Online Resource | Source: NUA | Subjects: IT / Technology / E-Business, Market Research
Direct Marketing Association (The DMA)
Founded in 1917, the Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing field. The site offers a industry news, research & statistics, an events calendar, white papers, an online bookstore, and a yellow pages services locator. Additionally, members can take advantage of the Job Bank, the Member Company … [ Read more ]
Content: Online Resource | Source: The DMA | Subjects: Industry Specific, Marketing / Sales | Industry: Direct Marketing
Martha Rogers (Peppers and Rogers Group)
Brands were built as a substitute for relationships. Today, they are the antithesis of relationships because they can’t — and shouldn’t — change based on information about me, the customer.
Content: Quotation | Source: Fast Company | Subject: Marketing / Sales
Women and Men on the Internet
Baier Stein Direct
How do you get people to open your envelope (or by extension, to click on your banner ad) and see what you have to offer? On this site you will find a chapter excerpted from “Write On Target: The Direct Marketer’s Copywriting Handbook” on that very topic. Entitled “The Envelope Please,” the chapter is a great, free copywriting resource. Click through the site and you … [ Read more ]
Content: Online Resource | Source: Baier Stein Direct | Subjects: Free Stuff / Tools, Marketing / Sales | Industry: Direct Marketing
A Future for Interactive Advertising in the UK
Brazil’s e-Consumer Demographics
Categorizing US Online Shoppers
Ruth Stevens
Brand Marketers like to change what people think, while Direct Marketers like to change what people do.
Content: Quotation | Source: WDFM | Subject: Marketing / Sales